Medicine & Personal & Writing 03 Jun 2006 10:59 pm
Pill Pushers - has the drug industry traded science for marketing?
Big Pharma catches a lot of flak for advertising directly to consumers. As marketing budgets approach and sometimes even exceed R&D spending, it has some wondering what's going to happen as pipelines run dry, and what consumers and the industry as a whole can do about it. Now with 10% more balogna!
A feature article that I wrote. Weighing in at some 2000 words or so.
If you have a digg account, please digg it. ![]()