Monthly Archives: June 2006

Tykerb: GSK’s rising star?

ASCO’s annual meeting is going on right now, which means lots of news from the world of oncology. Much of the material is revolutionary — real breakthroughs that offer real hope to cancer patients everywhere. Clinical findings are announced, the results of drug trials are presented, and anything new and exciting that deals with cancer is pored over at ASCO.

One of the exciting results announced at ASCO has been the affect of Tykerb on patients who have failed Herceptin therapy. The trial compared breast cancer patients on chemotherapy to those on chemotherapy + Tykerb. The results were that the 320 women who took Tykerb alongside their chemo went 4 months longer than those on just chemo without their cancer progressing. As a bonus, Tykerb is administered orally rather than intravenously.

GSK is expected to submit the findings to the FDA this year, and Tykerb could hit the market as early as 2007. Hopefully Tykerb will not get tripped up like Avastin did under further review. If it remains a success, Tykerb could be a very big seller, and benefit thousands of women in the US alone. In the future, Tykerb could compete against Herceptin more directly.

[tags]Medicine, pharmacy, ASCO, Tykerb, GSK, cancer, oncology[/tags]

“Pill Pushers” — science for salesmanship?

Or sensationalist journalism to sell more magazines? Maybe both?

Probably both. Yep. It’s both.

In the May 8 issue of Forbes magazine, the feature article is about Big Pharma and their marketing efforts. Stories like this are nothing new, nor do they really have anything contructive to say on the topic except to shine a bright light on a problem that has popular appeal. Big Pharma does spend a lot of money on marketing, but is it too much? I don’t think so, and consequently I can’t resist going through the article and picking out bits and pieces that’re off the mark, and the ones that are right on. Yes, this is my idea of fun while being stuck in the lounge of a car dealership, waiting to get my car back…

This article is about 2000 words short, so you may wish to get a coffee before you start reading. Or, you know, go to the bathroom or something.

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