How to open a second instance of a program in Windows 8 and 8.1

It’s not obvious how to open a second instance of a program in Windows 8 and 8.1. Shift key to the rescue!

If you’re in the Start menu
  • Hold down the Shift key when you’re clicking a pinned program
  • Hit Shift+Enter after searching for and highlighting your program
From the task bar
  • Shift click the running application

Microsoft really should have made this clearer.

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