Generally little things cost small amounts of money. Unless it’s a diamond. Or some medications. And this was brought to my attention most recently by a comment left on an old Plavix post. My premise is that the public thinks about the cost of medical intervention the wrong way. (Duh!)
It’s not uncommon to hear people complain about the cost of Ambien (with apologies to Dr Dino :) ). Until recently, Ambien was one of the most expensive, yet most common medications. And also widely complained about. Patients don’t like the fact that it’s costing them $45/month to take some tablets to help them sleep.
But this anger is the result of a flawed perception. Instead of valuing the tablets as something that you hold in your hand and swallow, you should be valuing the quality of life that they afford you. Is it worth $1-1.50 per night to sleep well? If you asked a person with insomnia if they would pay $1.50 to enjoy a full night’s sleep just before they’re about to go to bed, most would pay without complaint.
It would be foolish NOT to.
It amuses me that people pay the high cost of Viagra without any problems. And that they’ll throw down $10-15,000 on plastic surgery, or $75/month for Propecia, but they complain about a medication that is keeping them alive. Honestly, if having high cholesterol was a cosmetic issue, and relative attractiveness correlated with your LDL levels, there would be NO complaining about the cost of a given statin.